Attribution Fraud

Attribution Fraud

Fraudsters steal credit for installs by sending fraudulent clicks, resulting in attribution systems recording sent clicks as the last engagement prior to the first time an app is opened. Thus, this assigns credit to the fraudulent source and steals credit from an app’s organic or other paid sources.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
Interceptd Mobile Ad Fraud Protection Product Updates

Interceptd Product Updates in Jan 2020

Reading Time: 3 minutes This month, we are gearing up for some big mobile ad fraud protection changes to come, so stay tuned. However, like the good little engine that could, […]

The different types of mobile ad fraud

The Main Types of Mobile Ad Fraud

Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]

Why reality TV is exactly like ad fraud

Why Reality TV is EXACTLY Like Ad Fraud

Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]

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