Ad stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is visible, if a user clicks on it, the click is then registered for all ads in the stack. The best way to detect whether you are subject to ad stacking is to look at your conversion from impression to click/install. Campaigns impacted by ad stacking or other sorts of display fraud tend to have higher impressions and lower click through rates or install rates.
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Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad […]
Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution […]
Reading Time: 4 minutes As mobile devices become ever more commonplace, mobile ad fraud is expected to become more prevalent in the coming years. By 2023, it is predicted that mobile […]