Ad stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is visible, if a user clicks on it, the click is then registered for all ads in the stack. The best way to detect whether you are subject to ad stacking is to look at your conversion from impression to click/install. Campaigns impacted by ad stacking or other sorts of display fraud tend to have higher impressions and lower click through rates or install rates.
Get the latest content first
Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]
Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]
Reading Time: 10 minutes Jennifer Burrington, our Global VP of Sales, spoke at App Promotion Summit London 2019 about “How to identify and defend against mobile and app ad fraud. If […]