Ad Stacking

Ad Stacking

Ad stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is visible, if a user clicks on it, the click is then registered for all ads in the stack. The best way to detect whether you are subject to ad stacking is to look at your conversion from impression to click/install. Campaigns impacted by ad stacking or other sorts of display fraud tend to have higher impressions and lower click through rates or install rates.

Get the latest content first

Related Sources

Read more about the latest news posts about mobile ad fraud and be informed.
holiday-season-ad-fraud

How to Prevent Ad Fraud Before and During the Holiday Season?

Reading Time: 3 minutes   Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]

invalid_traffic

What is Invalid Traffic

Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many […]

Play to Earn Mobile Gaming

Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your […]