Ad Stacking

Ad Stacking

Ad stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is visible, if a user clicks on it, the click is then registered for all ads in the stack. The best way to detect whether you are subject to ad stacking is to look at your conversion from impression to click/install. Campaigns impacted by ad stacking or other sorts of display fraud tend to have higher impressions and lower click through rates or install rates.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Detecting and Preventing Click Spamming

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

Effect of IP while dealing with mobile ad fraud

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

The Essentials of Mobile Attribution Fraud

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

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