Ad stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is visible, if a user clicks on it, the click is then registered for all ads in the stack. The best way to detect whether you are subject to ad stacking is to look at your conversion from impression to click/install. Campaigns impacted by ad stacking or other sorts of display fraud tend to have higher impressions and lower click through rates or install rates.
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Reading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]
Reading Time: 4 minutes In a November 2019 report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is it already […]
Reading Time: 5 minutes The digital advertising world witnessed a global hit of $27.2 Billion dollars (£20.7 Billion pounds) due to ad and click fraud in 2018. By 2022, it is […]