Ad Fraud

Ad Fraud

A type of scam in which fraudsters fool advertisers into paying for something worthless to them, such as fake traffic, fake leads, or misrepresented and ineffective ad placement. Ad Fraud is now counted as a criminal activity among other multinational crimes.

  • Click hijacking: A fraudster redirects a click on one ad to be a click for a different ad, effectively “stealing” the click. They steal budget from publishers and advertisers to use the last click attribution system on MMP.
  • Fake install: Ads are shown within mobile apps. For this fraud method, fraudsters install apps millions of times with click injection or other fraud method and interact with them in bulk.
  • MethBot: Methbot is an extremely sophisticated ad fraud scheme. Scammers can use to generate thousands of fake clicks on an ad.

Posts about Ad Fraud

Read more about the latest news posts about ad fraud and be informed
ecommers ad fraud

Protecting eCommerce from Ad Fraud

Reading Time: 4 minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]

ad fraud

Warning Signs of Ad Fraud

Reading Time: 3 minutes Nowadays, Ad fraud is a widespread problem in the new emerging world. You can quickly check and detect warning signs that are given. Suppose that you are […]

mobile gaming

Mobile Gaming 2020 Review

Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]

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