A type of scam in which fraudsters fool advertisers into paying for something worthless to them, such as fake traffic, fake leads, or misrepresented and ineffective ad placement. Ad Fraud is now counted as a criminal activity among other multinational crimes.
- Click hijacking: A fraudster redirects a click on one ad to be a click for a different ad, effectively “stealing” the click. They steal budget from publishers and advertisers to use the last click attribution system on MMP.
- Fake install: Ads are shown within mobile apps. For this fraud method, fraudsters install apps millions of times with click injection or other fraud method and interact with them in bulk.
- MethBot: Methbot is an extremely sophisticated ad fraud scheme. Scammers can use to generate thousands of fake clicks on an ad.
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