Ad Fraud

Ad Fraud

A type of scam in which fraudsters fool advertisers into paying for something worthless to them, such as fake traffic, fake leads, or misrepresented and ineffective ad placement. Ad Fraud is now counted as a criminal activity among other multinational crimes.

  • Click hijacking: A fraudster redirects a click on one ad to be a click for a different ad, effectively “stealing” the click. They steal budget from publishers and advertisers to use the last click attribution system on MMP.
  • Fake install: Ads are shown within mobile apps. For this fraud method, fraudsters install apps millions of times with click injection or other fraud method and interact with them in bulk.
  • MethBot: Methbot is an extremely sophisticated ad fraud scheme. Scammers can use to generate thousands of fake clicks on an ad.
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Posts about Ad Fraud

Read more about the latest news posts about ad fraud and be informed
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How to Prevent Ad Fraud Before and During the Holiday Season?

Reading Time: 3 minutes   Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]

invalid_traffic

What is Invalid Traffic

Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many […]

Play to Earn Mobile Gaming

Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your […]

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