Ad Fraud

Ad Fraud

A type of scam in which fraudsters fool advertisers into paying for something worthless to them, such as fake traffic, fake leads, or misrepresented and ineffective ad placement. Ad Fraud is now counted as a criminal activity among other multinational crimes.

  • Click hijacking: A fraudster redirects a click on one ad to be a click for a different ad, effectively “stealing” the click. They steal budget from publishers and advertisers to use the last click attribution system on MMP.
  • Fake install: Ads are shown within mobile apps. For this fraud method, fraudsters install apps millions of times with click injection or other fraud method and interact with them in bulk.
  • MethBot: Methbot is an extremely sophisticated ad fraud scheme. Scammers can use to generate thousands of fake clicks on an ad.
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Posts about Ad Fraud

Read more about the latest news posts about ad fraud and be informed
fraud prevention

Importance of Ad Fraud Prevention

Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]

click injection

What is Click Injection?

Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]

IDFA 101: The Past and Present of Mobile Advertising on iPhones

Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]

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