Ad Fraud

Ad Fraud

A type of scam in which fraudsters fool advertisers into paying for something worthless to them, such as fake traffic, fake leads, or misrepresented and ineffective ad placement. Ad Fraud is now counted as a criminal activity among other multinational crimes.

  • Click hijacking: A fraudster redirects a click on one ad to be a click for a different ad, effectively “stealing” the click. They steal budget from publishers and advertisers to use the last click attribution system on MMP.
  • Fake install: Ads are shown within mobile apps. For this fraud method, fraudsters install apps millions of times with click injection or other fraud method and interact with them in bulk.
  • MethBot: Methbot is an extremely sophisticated ad fraud scheme. Scammers can use to generate thousands of fake clicks on an ad.
Search
Get the latest content first

Posts about Ad Fraud

Read more about the latest news posts about ad fraud and be informed
Interceptd Mobile Ad Fraud Protection Product Updates

Interceptd Product Updates in Jan 2020

Reading Time: 3 minutes This month, we are gearing up for some big mobile ad fraud protection changes to come, so stay tuned. However, like the good little engine that could, […]

The different types of mobile ad fraud

The Main Types of Mobile Ad Fraud

Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]

Why reality TV is exactly like ad fraud

Why Reality TV is EXACTLY Like Ad Fraud

Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started