6 Signs You Need a Mobile Ad Fraud Solution
Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution partners. If your ads have signs like an increase in clicks, low conversions, high bounce rates, low performance, low page views, and low session time, you need a mobile ad fraud solution.
1. Increase in Clicks
An increase in clicks from mobile users due to mobile ad fraud is a growing problem for digital marketers. Mobile ad fraud is when fraudulent clicks are generated through automated software or scripts to inflate click-through rates. This can lead to significant losses for digital marketers, as they are forced to pay for these fraudulent clicks instead of earning genuine revenue. It can also lead to a decrease in the trustworthiness of the platform and the advertiser, as users may begin to question the reliability of the ads they see. To combat this problem, digital marketers should employ anti-fraud software and use multiple tracking methods to ensure the clicks they are paying for are genuine.
2. Low Conversions
Mobile ad fraud is a major contributor to low conversions. Mobile ad fraud occurs when an advertiser pays for an ad impression or click, but the user never sees or interacts with the ad. This is particularly damaging to businesses because the money spent on ads is not translating into conversions. Additionally, fraudsters can hide their activities, making it difficult to track and identify fraudulent activity. As a result, businesses may unknowingly be spending money on ads that are not reaching their intended audience, leading to low conversions. To combat this problem, businesses should consider investing in tools and technologies to detect and prevent mobile ad fraud.
You can find tips for Measuring Your Mobile ROI in this article.
3. High Bounce Rates
High bounce rates due to mobile ad fraud are a major concern for marketers and advertisers. Mobile ad fraud is when an individual or group of people are using automated tools or scripts to create fake clicks, impressions, or conversions on mobile ads. This can result in inflated costs for advertisers and a higher bounce rate for the website being advertised. High bounce rates can be caused by a variety of factors, but mobile ad fraud is one of the most common. It is important for marketers to be aware of the possibility of mobile ad fraud, and to use techniques such as click-view analysis and fraud detection software to detect and prevent fraudulent activity.
4. Low Performance
Mobile ad fraud is one of the most significant causes of low performance in online advertising. This form of fraud occurs when someone maliciously clicks on advertisements, either in an automated way or manually, to generate revenue. This fraudulent activity can lead to wasted ad budget, inaccurately inflated impressions, and a decrease in ROI. Low performance can also be caused by the misuse of mobile ad networks, such as when ads are placed in inappropriate locations, or when networks are used to manipulate the system for the benefit of the advertiser. Ultimately, mobile ad fraud leads to a loss of trust in digital advertising, which can have a long-term negative effect on the industry.
5. Low Page Views
Low page views can be a sign of mobile ad fraud. When ads are being clicked and impressions are being generated without real people viewing them, it can lead to fewer page views and a decrease in overall ad revenue. Mobile ad fraud often occurs when malicious actors are using automated bots to click on ads, creating clicks that are not driven by real users and therefore not resulting in page views. This can lead to a decrease in ad success and a decrease in ROI for the advertiser, making it important to guard against mobile ad fraud.
6. Low Session Duration.
Low session duration is an issue that has become particularly prevalent in the mobile ad fraud space. This fraud occurs when malicious actors create fake sessions on mobile devices to generate revenue from fraudulent ad impressions. Low session duration is a tell-tale sign of this fraud, as these fake sessions are often of very short duration and thus appear as outliers in comparison to the average session duration of legitimate users. Low session duration is also associated with fraudulent clicks and impressions, as malicious actors have a much shorter window of opportunity to generate revenue from a single session. As such, mobile marketers need to monitor session duration to identify potentially fraudulent activity.
If you suspect that your ads may be fraudulent or do not want to be exposed to such mobile ad frauds, you can get support from mobile ad fraud solution partners such as Interceptd.