Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]
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Posts archive for March, 2020
4 Trustworthy Tips for Advertisers to Avoid Ad Fraud
Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
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What is An Attribution Tool & How to Select the Best?
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
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App Growth Without Fraud Prevention is Fiscally Irresponsible
Reading Time: 3 minutes Are you a company that is critically dependent on acquiring new users via app installs for revenue growth? Then you need to have a fraud prevention tool […]
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What is In-app Event Fraud And How To Deal With It?
Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
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How to Identify & Eliminate Click Fraud in Your Adwords Account
Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]
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