Reading Time: 4 minutes Advertising and marketing have been forever changed with the rise of the mobile application, with many new ways for advertisers to reach potential customers. Whilst playable ads […]
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Posts archive for January, 2020
The Rise of The Fake Mobile Apps: How to Protect Your Business
Reading Time: 7 minutes Nearly 65,000 new fake apps were detected last year, in December alone. We explain what are fake apps and how you can protect your business from them. […]
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Interceptd Product Updates in Jan 2020
Reading Time: 3 minutes This month, we are gearing up for some big mobile ad fraud protection changes to come, so stay tuned. However, like the good little engine that could, […]
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The Main Types of Mobile Ad Fraud
Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]
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Why Reality TV is EXACTLY Like Ad Fraud
Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]
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What is IP Quality and How it Affects Your Ad Campaigns
Reading Time: 6 minutes If you’re wondering what IP quality is, chances are you come from either India, USA or the UK, as these are the regions that rank highest on […]
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