How severe is mobile ad fraud, and how hard could it hit your business? In our new report Mobile Ad Fraud Q2 2019: we share new insights and data about this growing and evolving threat to guide your mobile advertising strategy.
About the report
The report, covering over 50 million installs of 7,000 apps, found that mobile app marketers were exposed more fraud during the second quarter of 2019. A new wave of techno-creative fraudsters drive ad fraud to grow become increasingly sophisticated — counteracting current ad fraud protection efforts. In Q2 2019, app revenue grew to $22.6 billion — a 20% year-on-year increase. But ad fraud drains advertisers’ marketing budgets, restricts advertising performance and loses revenue for traffic suppliers.
The Q2 2019 State of Mobile Ad Fraud report is Interceptd’s detailed analysis of the state of the mobile ad ecosystem, covering the full quarter starting from April 2019 to July 2019.
What You’ll Learn
- Global Ad Fraud Insights
- Fraud Analysis by Platform
- Graphs & Tips by App Category
- Types of Ad Fraud
- Insight from Experts