Interceptd checks if impression information is received from legitimate devices within correct targeted geo’s and platforms, making sure that your ads are exposed to real and correct users.
Interceptd ensures that only the clicks generated from real user devices can reach your attribution tool, preventing fraudulent install from happening before fraud happens.
Interceptd eliminates fake installs or installs that are mis-attributed by fraud; while validating them to be only received from the App Store and Play Store.
Interceptd keeps monitoring in-app event conversions to confirm if the engagement data is received from real users.
Interceptd combines machine-learning algorithms with customisable thresholds to determine and block publishing apps that are designed for fraud. Eliminating these sources, advertisers can scale on clean and healthy sources.
Programmatic Advertising | Case Study
How Fraudsters Take Advantage of Programmatic Mobile Advertising
How a prominent food delivery app used Interceptd and caught a well-known app to be fraudulently sending impressions and clicks to other famous e-commerce and betting apps over programmatic.
‘App acquisition represents a significant part of our Media Buying activity. Almost a year ago, we have teamed up with Interceptd to prevent mobile ad fraud and protect our marketing budgets. Interceptd is not just a black box like other anti-fraud tools we previously have worked with. We value the human approach and regular calls with our account manager. Intercept is also tracking many more anti-fraud metrics than other tools which make discovering the various types of mobile ad fraud easier and more effective.’
Display and Programmatic Manager - ENTAIN
We have been working with Interceptd for over a year now, and they have been one of the best fraud solution partners we have tried. They are very responsive, always on top of the curve when it comes to changes to the industry, and have saved our company on fraud at the end of each month. The team is always willing to lend a hand on any ad hoc reports we need, or just able to provide valuable insight on the mobile industry as a whole. We definitely appreciate the hard work and are looking forward to growing our partnership in the coming years.
Senior Director Of Marketing - APALON
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