Interceptd checks if impression information is received from legitimate devices within correct targeted geo’s and platforms, making sure that your ads are exposed to real and correct users.
Interceptd ensures that only the clicks generated from real user devices can reach your attribution tool, preventing fraudulent install from happening before fraud happens.
Interceptd eliminates fake installs or installs that are mis-attributed by fraud; while validating them to be only received from the App Store and Play Store.
Interceptd keeps monitoring in-app event conversions to confirm if the engagement data is received from real users.
Interceptd combines machine-learning algorithms with customisable thresholds to determine and block publishing apps that are designed for fraud. Eliminating these sources, advertisers can scale on clean and healthy sources.
Programmatic Advertising | Case Study
How Fraudsters Take Advantage of Programmatic Mobile Advertising
How a prominent food delivery app used Interceptd and caught a well-known app to be fraudulently sending impressions and clicks to other famous e-commerce and betting apps over programmatic.